
I always wanted to be a copywriter.
So I got a job as an account exec.
That was a good idea.
I always wanted to be a copywriter.
So I got a job as an account exec.
That was a good idea.
I soon wormed my way into the agency’s creative department. Since then, I’ve been writing and coming up with ideas for for brands of all shapes and sizes, global and national.
I love seeing an idea take shape. I bloody love a good manifesto and writing everything from TV ads and radio spots to social posts and emails.
I also enjoy being client facing, presenting work, building relationships and earning their trust. I can work as a solo creative or as part of an AD/CW team, have leadership experience (stint as a caretaker/stand-in CD) and can mentor/develop junior team members.
Some of the brands I have worked on:
Adidas, Activision: Call of Duty, Amazon, Bacardi, Barnardos, B&Q, Badger Beer, Burger King, Charles Tyrwhitt, CooperVision, Denplan, Fat Face, Garmin, Honda, IBM, Just Eat, Kittensoft, National Trust, New Look, Patron Tequila, RNLI, Rugby League, Roberts Radio, Sony, Screwfix, Tradepoint, Twinings, UKTV, William Hill, WKD, Zyliss.
Career History:
2024 – present: Freelance Copywriter & Creative
2020 – 2024: Senior Copywriter, Five by Five Global
2019 – 2020: Interim Creative Director, Five by Five Global
2011 – 2019: Senior Copywriter, Five by Five Global
2006 – 2010: Copywriter, Lawtonware
2005 – 2006: Junior Copywriter, Lawtonware
2004 – 2005: Account Executive, Lawtonware
Awards:
WWP Awards 2023: Best Healthcare Campaign – CooperVision/Equality for Eyes.
Creativepool Awards 2021: Best Outdoor Campaign – Amazon & BRC/Shop Early
IVCA Clarion Awards 2010: Silver for Hampshire Police/Don’t cross the line.
RAD Awards 2009: Best Employee Engagement – Jardine Motor Group/Barry Banana
Want to discuss a project and my availability (or just fancy a chat)? neilglasspool@gmail.com or 07843 476995.