Helping young men

make better choices.


‘Don’t cross the line’ for Hampshire Constabulary

More and more young men were being arrested on suspicion of sexual assault following one night stands. Hampshire Police wanted to encourage men to think about the choices they make and educate them on the issue of consent, especially when alcohol is involved. But how do you authentically engage with this audience with such a provocative subject?


The campaign was awarded silver at the 2010 IVCA Clarion Awards.

The campaign centred around a YouTube-based interactive role-play game, where the audience is presented with a series of scenarios and multiple choice options on how to proceed. The stakes get increasingly higher as the night goes on, and the player's judgement is called into question.

The campaign also featured series of hard-hitting print and digital static adverts on the issue of consent.

Agency: LawtonWare

CD: Martin Flavin

Art Director: James Golding

Copywriter: Neil Glasspool