Honda

'Swindon Town FC programme'

I was a junior copywriter (and also a massive football fan) when this brief landed on my desk so it was all very exciting.

The Honda Civic factory was in Swindon from 1985 – 2021. It was a huge site that employed thousands of local people. The Swindon Town FC matchday programme was a great way to attract talent and build bonds with the community. The iconic Honda tagline also aligns perfectly with the hopes and dreams of football fans. I probably wrote loads of lines but this is the one that got the nod.