'One Shot' for Adidas

To boost sales of their body care range, Adidas needed to drive engagement with 15-24 year old males. One Shot was an integrated campaign built around a big experiential stunt. First, we gave the public the chance to demonstrate their skills under pressure. Phase two saw four finalists face the pressure of a penalty shootout against Scotland international keeper, Craig Gordon. The prize? Tickets to the World Cup in Brazil.

The final score? A 33% increase in sales.