Adidas

'One Shot'

When Adidas relaunched their body care range, they needed a campaign that would drive engagement with their 15-24 year old male target audience. Thematically it was about the importance of preparation in sporting performance, so we created One Shot, an integrated campaign built around a big experiential stunt. Phase one focused on recruitment, giving the public the opportunity to demonstrate their skills under pressure. Phase two saw the four chosen finalists face the ultimate high-pressure test of the penalty shootout in a specially created underground arena with none other than Scotland international keeper, Craig Gordon, between the sticks. The prize? Tickets to the World Cup in Brazil.

The campaign delivered a 33% increase in sales.