Screwfix Sky Sports Idents

When the UK went into lockdown, Screwfix needed a set of idents for their Sky Sports sponsorship that reflected the state of the nation. People weren’t in stadiums. They were at home kicking a ball around their garden in frustration. So that’s where we went.

The idents showed ingenious ways Screwfix products can elevate your garden football experience. It was a rich territory. I wrote dozens of little scenes, but these were the ones that made the first team.