'Shop Early' for Amazon & BRC

With covid putting pressure on stock supplies and health concerns around overcrowded shops, Amazon and the British Retail Consortium teamed up with Santa to get the message out to start Christmas shopping early. The campaign featured Santa standing at the now all-too-familiar lectern to address the nation and also featured a breaking news style radio spot. 

The campaign won the best outdoor category at the Creativepool Awards 2021.