Screwfix

'Don’t stop. Sprint’

Getting tradies tapping their feet and tapping the app.

When tradespeople down tools, their earnings take a dip too. Screwfix Sprint is Deliveroo for the trades. But the challenge was more than simply to land the benefits. This was about making the service famous. By using an iconic track you can’t help but whistle along too, and a fun choreographed dance routine, we embedded Screwfix Sprint in trade culture.