Democratising Vision.


'Equality for Eyes' for CooperVision

When CooperVision needed a new platform for Biofinity we landed on an emotive territory. Biofinity fits virtually every possible prescription, so it can improve more people’s vision than any other contact lens. To further amplify the equality message, we partnered with Optometry Giving Sight, a charity that provides eyecare solutions for under-served communities.






The result?


+13.5% increase in sales


+1.5% increase in market share


+$4m additional revenue


WWP Awards 2023 'Best Healthcare' campaign


Agency: Five by Five ECD: David Prideaux, Creatives: Neil Glasspool & Rich Graham

I’ve worked with CooperVision for over 15 years, creating campaigns

that have helped them become one of the world’s leading contact lens manufacturers.