CooperVision

'Equality for Eyes'

Contact lens marketing tends to use claims-based propositions with lifestyle imagery. When Coopervision wanted a new platform for Biofinity we landed on a more emotive idea and a different look and feel.

Biofinity fits virtually every possible prescription, meaning it can improve more people’s vision than any other contact lens. To further amplify this equality message, we partnered with Optometry Giving Sight, a charity that provides eyecare solutions for under-served communities.

The campaign got eye care professionals talking about Biofinity, helping to achieve:

13.5% increase in sales

1.5% increase in market share

$4m additional revenue.