Roberts Radio

R-Line launch

(Sort of) co-writing ads with Axl Rose and Slash. 

Roberts Radio were more than a little fashionably late to the wireless home sound system party. Sonos weren’t just market leaders, they practically invented the category. The Sonos message was about all the music in the world. Roberts, on the other hand, is a much-loved heritage brand and their target audience is older. So we took a more nostalgic, personal tone. It was about rediscovering their music, the tracks that shaped their youth, to be re-lived and re-loved all over again.