B&Q

'3 for 2 it'

With sales for the year down, a lot was riding on a big sale on paint and flooring. The problem is, does anyone really look away from their phones during an ad break to watch a paint and flooring sales ad? We solved this with a little help from the Lone Ranger. The William Tell Overture hooked viewers' ears and eyes, and a little twist on the iconic B&Q strapline landed the message. The result? B&Q sold enough paint to fill several Olympic-sized swimming pools.