'Guess the answer' for Just Eat

The arrival of Deliveroo was major problem for Just Eat. It wasn't just about the threat of a new and shiny competitor; Deliveroo were partnering with well-known restaurants, whilst Just Eat were known for standard takeaway fare. To spread the word that Just Eat were just as good as Deliveroo, our outdoor campaign had fun with a ridiculously easy multiple choice quiz concept – the type that was commonplace on ITV at the time.