RFL: Challenge Cup Final

For years, the challenge cup final at Wembley was an opportunity for thousands of rugby fans from northern England to head to the capital for a great day out. With ticket sales on the slide, RFL wanted a call-to-arms social film to get northerners marching to Wembley again.


A little extra bonus for me was the opportunity to work with the legendary Ralph Ineson (Finchy from The Office), who provided the ‘proper northern’ voiceover.



Agency: Five by Five

ECD: Paul Cotterill

Copywriter: Neil Glasspool

Design and Animation: Mark Hunter