Stirring up the North/South divide.

'Calling all Northerners' for Rugby League

For years, the RFL Challenge Cup Final at Wembley was an opportunity for thousands of rugby fans from northern England to head to the capital for a great day out. With ticket sales on the slide, RFL wanted a call-to-arms social film to get northerners marching to Wembley again.


A little extra bonus for me was the opportunity to work with Ralph Ineson (Finchy from The Office), who provided the ‘proper northern’ voiceover.




Agency: Five by Five

CD: Paul Cotterill

Copywriter: Neil Glasspool

Design and Animation: Mark Hunter