Dental insurance can be exciting.


'Ninjas' for Denplan

The dental insurance market is made up of a few main players all saying pretty much the same thing.

It was time to shake things up a bit. Enter the Denplan Ninjas. These lean green machines were not simply some obscure brand mascot. This B2B campaign had a serious message for dentists; partner with Denplan and benefit from ruthless efficiency that will get your business performing.



Trade Launch Film

There wasn’t a huge budget to work with, but a tongue-in-cheek launch film shot on location at Denplan HQ got the industry talking.

Agency: Five by Five

CD: Martin Flavin

Art Director: Paul Archer

Copywriter: Neil Glasspool

Design: Stuart Deverill, Tom Weir