Radio
I love writing radio ads, directing the recording sessions and collaborating on the sound design with talented engineers. I was the lead writer for Screwfix and B&Q radio advertising for the best part of 10 years and I've also created ads for the RNLI, National Trust and Amazon.
Screwfix. Biggest Ever Range.
Screwfix' range is bigger than ever. To prove it, I suggested we count every single product, all 58,000 of them, and put that in a radio ad.
Screwfix. Man Vs. Machine
Screwfix wanted to showcase just how powerful their DeWalt power tool range is. So I suggested we turn them all on and make the VO artist scream the ad.
Amazon & BRC. Shop early
The shop early campaign was all about motivating the public to start Christmas shopping earlier to avoid disappointment and reduce the potential spread of covid. We created a ‘breaking news’ style spot and had Santa as the ‘government’ spokesperson.