'Get back in your tank' for World of Tanks
World of Tanks is a free-to-play online game that’s massive in Australasia. FivebyFive Sydney had been tasked with a TV campaign to get fans excited about playing again. I came up with a concept and script involving a bombastic Sergeant Major issuing a call-to-arms to the troops to ‘Get Back in Your Tank’. The script changed a fair bit in development, but my character remained along with his rallying cry.
Agency: Five by Five Sydney
ECD: Craig Bailey
Concept: Neil Glasspool