World of Tanks

'Get back in your tank'

World of Tanks is a free-to-play online game that’s massive in Australasia. FivebyFive Sydney had been tasked with a web TV campaign to get fans excited about playing again. I came up with a concept and script involving a bombastic Sergeant Major issuing a call-to-arms to the troops to ‘Get Back in Your Tank’. The script changed a fair bit in development, but my character remained along with his rallying cry.