Badger Beers 'Collectors Edition'

Hall & Woodhouse’ Badger Beers enjoy a loyal following of real ale lovers. In 2012 they went rogue and created a limited collectors edition 'champagne ale'. With a mere 235 bottles available, I helped create a little social campaign to drive excitement and engagement. A series of facebook posts accompanied by a live countdown to the release date got the community of connoisseurs ready to pop.