'THE INTERVIEW' FOR UKTV: SUITS
UKTV wanted to build fan engagement and excitement ahead of SUITS season 2. This interactive digital competition enabled fans to 'apply' for a position at the law firm in the series. To give the campaign real standout, applicants were put through their paces by the show’s firebrand character Louis Litt, played by Rick Hoffman. For authenticity, those failing to make the grade would be on the receiving end of one of his trademark putdowns.
I wrote a bespoke script for the Louis character and it was all shot on the Suits set in Toronto.
Agency: Five by Five
CD: Martin Flavin
Art Director: Chris Townsend, Ross Davies
Copywriter: Neil Glasspool